I guess you did not watch the Finals game 3 where Sasha was a leading scorer for the lakers and Kobe passed to him and set screens for him all over the place in crunch time. And that was the game when Kobe told Sasha to work off the attention he gets and he will get wide open shots and he did.

Granted Kobe often goes to iso plays (I guess you've also never noticed even the most unselfish players go to iso plays), don't hide facts.